Hello! I'm Madalina :-)
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I design learning experiences that change how people think, decide, and perform at work.
I'm an instructional designer and learning experience strategist with 10+ years of experience across corporate L&D, research-funded projects, and digital learning development. I work with organisations and individuals to turn complex knowledge into structured, purposeful, and measurable learning.
How can I help you
How can I help you
Instructional Design
Instructional Design
From needs analysis and learner research through to outcome mapping and programme architecture — I design learning strategies grounded in evidence, not assumptions.
E-learning Development
E-learning Development
Interactive, accessible, and visually coherent digital learning built in Articulate Rise and Storyline 360, designed to engage learners and transfer to real performance.
Instructor-Led Training
Instructor-Led Training
Facilitation guides, participant materials, and blended programme resources designed for virtual and hybrid delivery, built around what learners actually need to do differently.
Multimedia and Explainer Videos
Multimedia and Explainer Videos
Narrated animations and visual explainers that make complex concepts clear, accessible, and memorable — designed to stand alone or integrate into a wider learning pathway.
Sample Projects
Sample Projects
AI-Assisted Workflow
AI-Assisted Workflow
Claude / ChatGPT AI-assisted instructional design — from refining learning outcomes and generating scenario variations to reviewing scripts for clarity, pacing, and accessible language.
Heygen AI avatar video generation for narrated instructional content, enabling rapid iteration on tone, pacing, and delivery consistency.
Visme AI Copilot AI-assisted visual design — layout suggestions, signalling decisions, and visual clarity checks integrated directly into the design workflow.
Articulate Rise AI Assistant AI-supported content development within Rise 360 — used for accelerating course structure, generating draft text blocks, and supporting iteration during the build phase.
Articulate Storyline AI Voice Generator AI-powered text-to-speech voiceover generation for narrated interactive content — used for producing consistent, accessible narration across scenario-based modules.
Apps and Platforms I use in my work
Apps and Platforms I use in my work
Articulate 360 Suite End-to-end eLearning development — from interactive branching scenarios in Storyline to responsive, modular course builds in Rise.
Camtasia Screen recording and video editing for software demos, walkthroughs, and tutorial content.
Visme - Visual design, infographics, and animated explainer videos with built-in accessibility and brand consistency options.
Kapwing - High-resolution GIF creation and quick video editing for microlearning assets and social learning content.
Mural - Visual collaboration for storyboarding, branching scenario mapping, and stakeholder co-design sessions.
Flaticon - Icon libraries for consistent, concept-driven visual design across eLearning and job aid formats.
MURF AI Voice Studio - AI-powered voiceover generation for narrated eLearning and explainer video content.
Testimonials
"I've had the opportunity to work with Madalina on multiple projects. Her skill set, her professionalism and style make her an excellent choice for eLearning projects requiring an eye for details, a clean estetique and cohesive learning structures, learner-centric."
Cathal Olaoighre Associate CIPD
"I had the pleasure of working alongside Madalina, and throughout that time, I was consistently impressed by her professionalism, dedication, and expertise. She brings an extraordinary level of commitment to every project she undertakes and holds herself to the highest standards of quality. Madalina has a rare ability to combine deep knowledge of learning theory with outstanding instructional design skills. The learning solutions she creates are both elegant and highly effective, carefully crafted to meet learner needs while delivering measurable business outcomes."
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