Apps and Platforms: Visme, Envato Elements

Time allocated: 80 hours

My role: research on concepts, graphic design, development, proofreading

Client: This explainer video was developed as part of a research grant funded by Transilvania University of Brasov, Romania. However, I used this concept in other models depicting organizational dynamics. 

CASE STUDY

Context: One of the difficulties of working in corporate organizations is the performance management talk and the feedback information that is provided or requested during these interactions. Unfortunately, the term "feedback" has been associated with performance or results so frequently that the phenomena itself and how it is rooted in organizational culture and dynamics have been diluted and stripped of their essential characteristics. Moreover, leaders and their teams do not properly leverage the relationship between the information itself (what) and the behavior leading to the collection of this information (how). Typically, this is due to a latent, underlying relationship.

Challenges: Inadequate support and experience in the purposeful and conscious processing of feedback information leads to a lack of self-awareness about feedback seeking behavior as well as other constructs such as person-organization perceived fit and even job satisfaction. Due to extensive overlap between the two, I wanted to explore how calibration practices may be harnessed through feedback assets - such as feedback seeking behavior, image impression, goal orientations and self-concept. This evolved in a two-year study in two major Romanian IT businesses, with the findings indicating that this type of behavior has crucial consequences for calibration frameworks, which could enrich the working experience.

Solutions: In addition to the alternatives proposed in the research studies, there is still the issue of disseminating such notions and explaining them in a more engaging and easy to understand manner. When dealing with topics, especially difficult ones, one of my favorite methods is to create an explainer video. The content can be presented more clearly and coherently in an explainer video, and the main audience can assimilate it at their own pace while still finding it enjoyable.

Results: The explainer video was first prototyped, and then the storyboard was built gradually. In addition, I began showing different versions of the prototype to specialists in other sectors connected to my research in order to obtain feedback and implement it.